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Digital Marketing Manager Job Description

We have crafted a series of job description examples for a variety of digital roles. Sometimes recruiters and HR departments ask us to help them write their job specs. Since this is very useful to them, we’ve realised that this could be useful to others too, so that’s why we are publishing them here. These examples are the result of careful research from thousands of job offers historically published on our job board, and more than 20 years experience in the market that gives us the insight into what’s needed for any role in digital.

Hire a Digital Marketing Manager

Example of a Digital Marketing Manager Job Description

INTRODUCTION:

  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 

RESPONSIBILITIES:

  •  Design and implement comprehensive digital marketing strategies across various channels, including SEO, PPC, social media, email marketing, and content marketing, to achieve organizational goals.
  • Oversee the planning, execution, and optimization of digital marketing campaigns, ensuring alignment with strategic objectives and maximizing return on investment (ROI).
  • Monitor and analyze key performance metrics, providing regular reports on campaign performance, insights, and recommendations for continuous improvement.
  • Manage and mentor a team of digital marketing professionals, fostering a collaborative and high-performance environment to drive successful outcomes.
  • Develop and manage digital marketing budgets, ensuring efficient allocation of resources and cost-effective strategies.
  •  Conduct market research and competitor analysis to stay informed about industry trends, emerging technologies, and best practices.
  • Work closely with cross-functional teams, including sales, design, and content, to ensure integrated marketing efforts and cohesive brand messaging.
  • Implement and test new digital marketing tools and techniques to enhance campaign effectiveness and stay ahead of industry trends.

SKILLS, KNOWLEDGE, AND EXPERIENCE:

  •  Minimum 3-4 years of experience in digital marketing, with a proven track record of managing and optimizing multi-channel marketing campaigns.
  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; relevant certifications in digital marketing are highly desirable.
  • Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content strategy.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation systems.

NICE TO HAVE:

  • Familiarity with Agile or other project management methodologies.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize marketing performance.
  •  Experience in leading and developing digital marketing teams, with a focus on achieving team and business goals.
  •  Experience in managing marketing budgets and demonstrating cost-effective strategies.
  •  Excellent communication skills, with the ability to articulate marketing strategies and results to stakeholders at all levels.
  • Knowledge of industry-specific trends and regulations related to digital marketing.
  • Experience with the latest digital marketing trends and technologies, including AI and automation tools.

BENEFITS: 

  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 

CTA (CALL TO ACTION)

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more senior account management related, you can check for more Job Descriptions.

If you would like to check 2024 salaries for other positions, check our Salaries for each country. Or you can download our acclaimed Prosperity Impact Salary Survey  to be on top of current salaries for the impact sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.