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Communications & Public Relations Specialist Job Description

We have crafted a series of job description examples for a variety of digital roles. Sometimes recruiters and HR departments ask us to help them write their job specs. Since this is very useful to them, we’ve realised that this could be useful to others too, so that’s why we are publishing them here. These examples are the result of careful research from thousands of job offers historically published on our job board, and more than 20 years experience in the market that gives us the insight into what’s needed for any role in digital.

 

 

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Example of a Communications & Public Relations Specialist Job Description

INTRODUCTION:

  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 

RESPONSIBILITIES:

  • Create and implement comprehensive communication and public relations strategies to support client objectives and enhance their brand reputation.
  • Build and maintain strong relationships with media outlets and journalists to secure coverage and manage media inquiries effectively.
  • Develop compelling content for various channels, including press releases, articles, speeches, and social media, ensuring consistency with client messaging.
  • Plan, execute, and oversee communication campaigns, tracking their effectiveness and making data-driven adjustments to optimize results.
  • Manage and mitigate communication crises by developing strategic responses and coordinating with clients to protect and enhance their public image.
  • Collaborate with internal teams and clients to ensure alignment on communication goals and strategies, and effectively engage with key stakeholders.
  • Evaluate the success of communication initiatives through metrics and feedback, providing regular reports and recommendations for continuous improvement.

SKILLS, KNOWLEDGE, AND EXPERIENCE:

  • Minimum 3-4 years of experience in communications or public relations, with a proven ability to develop and manage effective PR strategies and campaigns.
  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field; relevant certifications in PR or communications are advantageous.
  • Deep understanding of PR principles, media relations, and communication strategies, with a focus on strategic messaging and audience engagement.
  • Proficiency in creating high-quality content across various platforms, including digital media, print, and social media.

Nice to have:

  • Familiarity with communication frameworks and methodologies, such as integrated marketing communications (IMC).
  • Strong analytical abilities to assess campaign performance and derive actionable insights for strategy refinement.
  • Experience in managing communication during high-pressure situations and effectively handling public relations crises.
  • Proven ability to work collaboratively with clients and internal teams to achieve communication objectives.
  • Exceptional communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences.
  •  Knowledge of emerging trends and technologies in communication and public relations, and the ability to incorporate these into strategies.
  • Experience in engaging with various stakeholders, including media, influencers, and community organizations.

BENEFITS: 

  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 

CTA (CALL TO ACTION)

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more senior account management related, you can check for more Job Descriptions.

If you would like to check 2024 salaries for other positions, check our Salaries for each country. Or you can download our acclaimed Prosperity Impact Salary Survey  to be on top of current salaries for the impact sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.